Tatauraro (Countdown)
Gina Matchitt (b.1966), Artist 2005 © All rights reserved See full details
Object Detail
Description
This work comes from a series called 'Where everyone gets a bargain' from 2005. The handbag features the word ‘tatauraro’, which is a translation of 'Countdown' (the supermarket chain). In this series of work Matchitt explores themes such as commercialisation and globalisation. She uses transliterated Maori words to highlight the considerable influence colonisation and commercialisation has had on Maori culture. She also integrates traditional weaving techniques with gaudy colours and contemporary art making practices to investigate the nature of post-colonial Maori 'taste' - something that has been of particular interest to Matchitt throughout her career.
A significant inspiration for this series of work was a supermarket in Tokomaru Bay where the Pakeha shop owner had translated all the English signage into Maori.
A significant inspiration for this series of work was a supermarket in Tokomaru Bay where the Pakeha shop owner had translated all the English signage into Maori.
Title
Tatauraro (Countdown)
Production date
2005
Media
vinyl, nubuck, sheepskin, plastic beading, brocade, organic adhesive
Measurements
680mm x 600mm x 200mm (h x w x d)
Credit line
Collection of The Dowse Art Museum, gifted by the artist 2007
On display?
Display location
Accession number
2007.11.1